Google AdWords for Dummies

 Google AdWords for Dummies


Google AdWords for Dummies

I’ve consulted with hundreds of AdWords clients over the past several years,
working with everyone from complete beginners who didn’t know how to
set up their account to power users spending more than a million dollars
a month in clicks. Nothing in this book is theoretical — every concept and
strategy has been tested under fire in some of the most competitive markets
on Earth. When you play the AdWords game, you don’t have much room to
spin failure into success. You either make money or lose money, and the
numbers tell the story.
This book strives to explain clearly, in layperson’s terms, the AdWords
mechanics and best practices for businesses large and small. You will discover
how to build smart and elegant campaigns based on an understanding of the
direct marketing principles.


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